Job Description

Department: Marketing

Reports To: Director of Communications

Location: Mead, CO

FSLA Status: Full-Time; Exempt

Job Summary

Ziggi’s Coffee is seeking a creative, strategic, and highly motivated Social Media Manager to lead the brand’s social media presence across TikTok, Instagram, Facebook, LinkedIn, and emerging platforms.

This full-time role is equal parts strategist, creator, and cultural pulse-reader – responsible for growing Ziggi’s digital footprint, driving meaningful engagement, and amplifying our “Everyman Rebel” brand personality through standout storytelling.

You’ll collaborate cross-functionally with marketing, creative, PR, and franchise teams to keep Ziggi’s social content playful, authentic, and ahead of the curve – while strategically increasing brand reach and follower growth across all channels.

Key Responsibilities

Strategy

• Develop and own Ziggi’s social media strategy to support national campaigns, local initiatives, franchise development, seasonal promotions, and brand storytelling.
• Translate Ziggi’s personality into platform-native content that connects with audiences and drives conversation.
• Maintain a proactive social calendar that balances planned campaigns with agile, trend-driven moments.
• Identify and implement emerging tools, trends, and platform features to keep Ziggi’s content fresh, relevant, and competitive.
• Strategically drive brand reach and follower growth across all social platforms.

Content Creation & Management

• Lead ideation and execution of high-impact content across TikTok, Instagram, Facebook, LinkedIn, and emerging platforms.
• Write witty, warm, and brand-centric copy that resonates with a variety of customer demographics, including Gen Z and Millennials.
• Conceptualize, create, and collaborate with creative teams, photographers, and external creators to produce high-quality videos, photos, Reels, stories, and other visual assets – from ideation through final delivery.
• Oversee scheduling, posting, and day-to-day management of all social media channels.

Community Engagement

• Proactively cultivate Ziggi’s online community by identifying and leading opportunities for engagement, advocacy, and brand storytelling across social platforms.
• Collaborate with the community management team to ensure seamless alignment between proactive and reactive efforts – this role focuses on sparking conversation and growth, while the community management team handles day-to-day responses.
• Spot and activate surprise-and-delight moments, trending conversations, and user-generated content opportunities that strengthen brand love and awareness.
• Build and nurture relationships with influencers, micro-creators, and loyal fans to amplify organic advocacy and extend Ziggi’s reach.
• Partner with franchisees to highlight local stories, events, and community moments in alignment with brand standards and tone.

Franchisee Support & Local Strategy

• Plan and execute a scalable social media strategy for franchise locations.
• Create easy-to-use playbooks, content templates, and best practice guides to empower franchisees with brand-aligned tools.
• Provide hands-on training, content support, and regular communication to ensure consistency and quality across all local accounts.
• Partner with the field marketing team to coordinate local activations, influencer engagement, and event coverage.

Analytics & Optimization

• Track and report performance across all platforms – analyzing engagement, reach, follower growth, sentiment, and conversions.
• Leverage data insights to test, refine, and optimize content strategies.
• Manage paid social boosts and performance optimization in partnership with the marketing team to maximize reach and ROI.
• Present regular reports and insights to the Director of Communications, Senior Director of Marketing and leadership team.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field required.
• 4–6 years of professional social media marketing experience, preferably in a consumer brand, restaurant, or retail environment.
• Deep understanding of TikTok, Instagram, LinkedIn, and Facebook algorithms, analytics, and emerging trends.
• Proven ability to grow social audiences and build highly engaged communities.
• Exceptional copywriting and creative storytelling skills with a sharp eye for brand tone and visual consistency.
• Experience managing content calendars, cross-functional approvals, and multiple stakeholders.
• Proficiency in social media scheduling and analytics tools (e.g., Meltwater, Hootsuite, Meta Business Suite, TikTok Analytics).
• Familiarity with social media editing tools and platforms (e.g., CapCut, Adobe Express, Canva) to create and refine visual content.
• Photography and/or videography experience a plus but not required.
• Thrives in a fast-paced, high-growth, collaborative environment.
• Bonus: Experience managing influencer programs, UGC campaigns, or paid social advertising.

Perks & Benefits

• Competitive salary based on experience.
• Benefits package including health insurance.
• Free Ziggi’s beverages and other product discounts during working hours.
• Opportunities for career growth and professional development.
• A creative, collaborative, and supportive work culture.

Physical Demands

The employee is required to frequently stand, walk, sit, use hand and fingers, reach and lift with arms, climb, stoop, kneel, crouch, or crawl. The employee is required to frequently lift up to 30 pounds without assistance. Specific vision abilities required by this job include close vision; distance vision; peripheral vision; depth perception; and the ability to adjust focus.

Work Environment

Consistent travel between Ziggi’s Coffee locations, including locations in Colorado and other states. Works indoors in a standard office and coffee shop environment. May required work outdoors in various weather environments including extreme heat or extreme cold.

This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job.

Ziggi’s Coffee is an equal opportunity employer.

Ziggi’s Coffee is a leading specialty coffee shop and drive-thru franchise dedicated to serving only the finest roasted coffee, uniquely handcrafted drinks, and amazing breakfast, lunch and snack options. Founded in 2004, the Colorado-based company is on a mission to elevate the standard of service within the coffee shop industry. From specializing in a variety of great-tasting menu items to providing fast and friendly service, the Ziggi’s Coffee brand is focused on creating a positive experience that is faster, more authentic, and convenient for the demand of consumers seeking higher-quality coffee and food options on the go. In addition to its distinctive menu and superior service, Ziggi’s Coffee is also committed to making a positive difference in the local communities it serves.
With several locations open nationwide, and additional units in development, Ziggi’s Coffee is positioned to quickly grow its presence in a variety of communities across the U.S.

Job Tags

Similar Jobs