The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX’s unparalleled content portfolio—news, sports, and entertainment—directly to consumers via an innovative subscription streaming service.
Driven by a highly experienced leadership team with extensive backgrounds at the intersections of media, technology, streaming, and content—and built with the full support of Fox Corporation—this venture combines entrepreneurial energy with deep media expertise.
Our vision is to create a unified, modern viewing experience that puts the consumer first—seamlessly integrating live and on-demand content across platforms.
At the intersection of cutting-edge technology and trusted storytelling, this is an opportunity to shape the future of streaming at one of the most pivotal moments in media. We’re assembling a world-class team to deliver on that vision—and we’re just getting started.
ABOUT THE ROLE
We are seeking a Director of Product, Growth and Monetization to join our product team. This key leadership role will oversee teams focused on growth and product marketing, payments and billing, experimentation, SEO, and in-product advertising experiences. You’ll be responsible for driving revenue growth through both customer acquisition and effective monetization strategies—leveraging data, team leadership, and cross-functional collaboration to scale impact. The ideal candidate combines strategic thinking with operational excellence, and brings deep experience in performance marketing, user engagement, and optimizing the user journey to maximize value.
A SNAPSHOT OF YOUR RESPONSIBILITIES
Customer Acquisition: Drive strategy for acquiring new customers via SEO, SEM, social media, content marketing, and partnerships.
Retention & Engagement: Launch initiatives that increase customer lifetime value through onboarding improvements, personalized campaigns, and loyalty programs.
Monetization Optimization: Analyze pricing, packaging, and revenue streams to maximize growth and profitability.
Trial Conversion: Optimize funnels to drive free-to-paid conversions and expansion revenue.
Team Management: Lead, mentor, and grow a high-performing team focused on growth and monetization.
Cross-Functional Collaboration: Align with product, engineering, sales, and customer success to ensure unified execution.
Model Alignment: Ensure the monetization strategy aligns with business priorities and resolve internal conflicts where they arise.
Data & Performance: Define and track KPIs including acquisition cost, conversion rate, CLTV, and churn.
A/B Testing: Build and lead a testing culture to experiment, validate, and iterate.
Reporting: Analyze and report performance, adapting tactics as needed.
Market Awareness: Stay current with industry trends, benchmarks, and tools.
Innovation: Foster experimentation to uncover new levers for growth.
WHAT YOU WILL NEED
5+ years of experience in a leadership role managing and scaling high-impact teams.
Strong understanding of the streaming media ecosystem—particularly in areas like content strategy, viewer engagement, and monetization.
Hands-on knowledge of monetization models including SVOD, AVOD, and hybrid approaches.
Proven ability to lead cross-functional initiatives and deliver measurable business outcomes.
Expertise in experimentation and data-driven decision-making.
NICE TO HAVE, BUT NOT A DEALBREAKER
Experience working in the streaming media industry, particularly with subscription or ad-supported products.
Background in mobile-first or cross-platform consumer experiences.
Experience with performance marketing tools and analytics platforms (e.g., Mixpanel, Amplitude, Google Analytics, Looker).
Knowledge of compliance and payment processing systems across global markets.
Understanding of regulatory considerations around advertising (e.g., privacy, data use).
Prior success scaling a DTC product from launch through hypergrowth.
Experience working in an agile, test-and-learn product development environment.
#Ll-Hybrid
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